Person Branding

Are you an independent professional, startup founder or corporate executive who wants to stand out from the crowd and attract the right opportunities for growth? Then read on. 

Contrary to popular perception, branding goes way deeper than the logo, baseline or communication of a business. In fact, it is a philosophy that lies at the heart of every business. It is the very ethos of a business.

And branding is not just for organisations, products and services. It is vital for individuals, too. Corporate executives look for rapid career growth. Freelancers/independent professionals such as trainers, writers, coaches, consultants, speakers, designers and coders have to stand out from the clutter and attract customers of the right profile. Startup founders are the face of their company: they often have to attract investments, partnerships and teams on the strength of their personal reputation.

If you belong to any of these groups, person branding will help you.

Crafting your person brand means clearly understanding and articulating the fundamental aspects of BRAND YOU, and using this to project yourself authentically and powerfully to the right target audience. It ensures that you shine a laser beam into the market, instead of spraying and praying. By projecting an authentic and compelling image of yourself to your target audience, you will grow your career or business, as the case may be.

A brand is a lighthouse: it stands tall, shines the light of knowledge, illuminates the path of several others and helps them navigate through their life.

Through my online masterclass titled Person Branding Unpacked and my one-to-one coaching program, I help you craft and build your individual brand, so as to grow your visibility, reputation and business/career. Years of helping build several brands have sharpened my strategic & creative thinking, questioning, insight-mining and storytelling abilities.

Person Branding Unpacked – Online Masterclass 

In this 3 hour masterclass, you will learn the fundamentals of person branding and a step-by-step method by which you can build a strong brand for yourself. This is held once in two months on a Saturday morning. To know details about this masterclass and when the next session is scheduled, get in touch with me.

As a continuation of this masterclass, I could coach you one-to-one and help you craft your person brand and communication plan in detail.

Personalised Coaching Program

Sometimes, a masterclass is not enough. If you are serious about building your person brand immediately and leveraging that for the growth of your business or career, my one-to-one coaching is just what you need. Through a combination of deep conversations, questioning and reflective exercises, I help you understand the soul of your person brand and articulate it in a compelling manner. My simple but comprehensive brand framework is a powerful roadmap for you.

In working with you to craft your person brand strategy, I help you answer the following key questions (among others) in your professional context:

  • Who am I?
  • What do I offer that is distinctive from what others offer?
  • Who is/are my target audience(s)?
  • Why should they choose me over others?
  • What are the values, beliefs and stories around which my brand is built?
  • How should I position myself in the mind of my target audience?
  • What should my messaging be across communication channels – online and offline?
  • How can I effectively leverage social media to engage with my target audiences?
  • What brand assets should I build?

Having done that, I help you build a sharp, powerful, authentic LinkedIn profile and website and create a social media communication plan. These assets will project your person brand in its best light. And you are all set to roll!

To know more details, get in touch with me.

What my clients say 

Vinay Pushpakaran, Customer Experience Consultant & Keynote Speaker

You want to understand your brand, simplify it and craft it powerfully – Ganesh Vancheeswaran is your man! I have been working with Ganesh closely for over a year, starting with book writing discussions and later on, he was my person branding coach to bring clarity to my brand as a speaker. He also worked closely with me to edit the content for my website, and ensure that it was a sharp reflection of my brand.

What makes him amazing at his work? The clarity that he brings, the way he simplifies things and approaches branding from a very deep and holistic manner. He makes you feel at ease and un-complicates the concept of personal brand for you. Ganesh has a structured process and he patiently guides you through it. He has the knack of grabbing tiny nuances from conversations and applying it to your person brand.

And most importantly, he is the kind of guy you would love working with, for his easy going demeanor and strong work ethics. I highly recommend Ganesh Vancheeswaran, if you are looking for a person branding coach who is world class and delivers powerful value.

Narendra Kumar, Personal Finance Advisor

Ganesh coached me recently in creating the identity for my person brand and for my business brand. This gave me a lot of clarity about myself. As part of the process, we defined every important element of my brand, and I was able to project my business the right way. I am now approaching my prospects and clients far more confidently than before. Mr Ganesh also helped me create a logo and website for my business that is aligned with its brand identity. He is now helping me build strong social media profiles that project my person brand authentically & powerfully.

Thanks to him for this. I highly recommend that every professional and entrepreneur work with Mr Ganesh to get the brand strategy, website and communication plan done.

Lokesh Rajendrababu, Finance Consultant to Companies

I recently worked with Ganesh on the front of Person Branding and must say that I am genuinely delighted with his approach.

I had been following him from the write path session he conducted and the energetic session with the members of Professional Speakers Association of India. After getting impressed with his knowledge and views, I got into the branding exercise with him.

He takes time to understand who we are as a person first before suggesting anything on person branding. This approach has good results as he is able to know the person deep down to apply his decades of experience in the field of branding. He also educates a lot without holding out any information and is available always for quick suggestions. I really liked that he has brought out the essence of branding into an easily understandable, implementable framework.

While I may have only approached him for the branding effort, he is also kind enough to have assisted me in my book editing efforts. He is a thorough professional who gives feedback in such a way that you never feel the pinch and yet drives the point home. It is an asset of a characteristic, I would say.

He somehow manages to make the entire exercise appear informal and easy while all the while ensuring that he adopts a professional approach. Thank you for all that you have given me, Ganesh. I learned a lot from this exercise.

Sqn Ldr Delshad Master: Queer Sensitisation Catalyst, Global Speaker

I work in the field of Queer Sensitisation. A very niche, rare and relatively new field of work. So, for me and my work, Ganesh has been a fantastic mentor who’s helped me cultivate my personal brand and identity. While most of us know where we want to reach, its is the how that we lack clarity on or sometimes just need a person to bounce ideas off. Ganesh is exactly that kind of brilliant branding coach.

He sees your vision through your eyes, deep dives into WHAT your brand should be, HOW it should look, feel and sound to yourself and others and also gives you a solid grounding of the Why of your Brand Quotient (BQ). Ganesh himself works in the backend as much as he makes you work; in order to go deep and wide into your chosen area of specialisation, so that you emerge with a strong, unshakeable and enduring Brand Identity. The Personal Brand that Ganesh helps you develop, then demonstrates the consistency and uniformity with which you are now equipped to deliver all your communication. I would highly recommend Ganesh’s services to anyone who is very seriously looking at creating an impressive Personal Brand and Brand Identity for themselves.

Neelima Somashekar, GM-Communication, Subramaniam Academy of Performing Arts (SaPa)

I approached Ganesh to help me craft the identity of my personal brand. And he helped me with it so well. You get to know that he is a people person. He personalizes the entire exercise to your situation and goals and includes human elements in it. He discovers your inherent strengths and works in an empowering manner. With his deep knowledge of branding, his powerful questions, his deep listening, and simple frameworks, he helps you understand your market, your target audience, your core values, your purpose, and your chief proposition to clients.

This helped me articulate my brand better. If you are looking for a person branding mentor, Ganesh is the person.

                           Jasbir Baweja, Version-Next Enabler: Career Coach, Corporate Trainer,                                                          Image Consultant, NLP Practitioner

Working with Ganesh (as a coach) for the past few weeks have given me immense clarity about how to take my brand forward. His person brandling sessions opens up limitless possibilities for you and your brand. I strongly urge speakers, coaches and trainers to design their branding strategy with Ganesh. 

Shrimoyee Mathur: Founder-Asmita Atelier

I attended a workshop on person branding conducted by Ganesh, and it was one of the best decisions I took. It was early on in my journey as an entrepreneur, and mostly being the silent types, I found his presentation really eye- opening. He helped me understand the importance of my person brand and how to reach out, seek and market myself as an entrepreneur representing my brand of artisanal lifestyle products. It was a thoughtfully crafted workshop, and I genuinely thank Ganesh for making me more confident as an entrepreneur.

Abha Iyengar: Founder-Creative Wings Studio; Author, Editor, Creative Mentor

I attended Ganesh’s masterclass recently – Person Branding Unpacked. It unpacked for me the importance of person branding in a logical, systematic and clear format. Ganesh was articulate, informed and lucid. This masterclass made me realise the importance of person branding for me as an author and creative writing mentor. I recommend this masterclass to anyone who wishes to develop himself/herself into a brand name.

                                                           Rajesh Rajoo: Content Strategist, Copywriter,                                                       Author of the Adventures of Ella Elephant series of books

The ‘”Person Branding Unpacked” masterclass is a great session for anyone who wants to get organized as far as pinning down their brand and personality is concerned. It’s a great session to put things in perspective, especially for lazy ones like me. Ganesh takes you through with examples and quick assignments that at the end of the session you look at yourself in different light. Thanks, Ganesh!

                                               Neha Navalakha Gaggar, Soft Skills & Corporate Trainer,                                                Vocational Trainer at Dale Carnegie Training, India

It was wonderful attending Ganesh’s workshop. It was a lively, interactive and highly practical workshop. The learnings have helped me personally in my journey, as well. Ganesh has always been available for guidance & further assistance, too. His knowledge of the subject matter is his biggest asset. There is a genuine willingness & urge to share the knowledge and help others build their person brands. Kudos to Ganesh for that. Wishing him all the very best in all future endeavours.

For more details, write to me at or DM me on LinkedIn or Facebook.