A brand is a lighthouse: it stands tall, shines the light of knowledge, illuminates the path of several others and helps them navigate through their life.
Contrary to popular perception, branding goes way deeper than the logo, baseline or communication of a business. In fact, it is a philosophy that lies at the heart of every business. It is the very ethos of a business.
But branding is not just for organisations, products and services. It is vital for individuals, too. Corporate executives look for rapid career growth. Freelancers/independent professionals such as trainers, writers, coaches, consultants, speakers, designers and coders have to stand out from the clutter and attract customers of the right profile. Startup founders are the face of their company: they often have to attract investments, partnerships and teams on the strength of their personal reputation.
Person Branding helps all of them.
Shaping your person brand means clearly understanding and articulating the fundamental aspects of BRAND YOU, and using this to project yourself authentically. By projecting an authentic and compelling image of yourself to your target audience, you will grow your career or business, as the case may be.
Through my online masterclass titled Person Branding Unpacked and my one-to-one coaching program, I help you craft and build your individual brand, so as to grow your visibility, reputation and business/career. Years of helping build several brands have sharpened my strategic & creative thinking, questioning, insight-mining and storytelling abilities.
Person Branding Unpacked – online masterclass
In this 3 hour masterclass, you will learn the fundamentals of person branding and a step-by-step method by which you can build a strong brand for yourself. This is held once in two months on a Saturday morning. To know details about this masterclass and when the next session is scheduled, get in touch with me.
As a continuation of this masterclass, I could coach you one-to-one and help you craft your person brand and communication plan in detail.
Sometimes, a masterclass is not enough. If you are serious about building your person brand immediately and leverage that for the growth of your business/career, my one-to-one coaching is just what you need. Through a combination of deep conversations, questioning and contemplative activities, I help you understand the soul of your person brand and articulate it in a compelling manner.
In working with you to craft your person brand strategy, I will help you answer the following key questions (among others) in your professional context:
- Who am I?
- What do I offer that is distinctive from what others offer?
- Who is/are my target audience(s)?
- Why should they choose me over others?
- What are the values, beliefs and stories around which my brand is built?
- How should I position myself in the mind of my target audience?
- What should my messaging be across communication channels – online and offline?
- How can I effectively leverage social media to engage with my target audiences?
- What brand assets should I build?
Having done that, I will create an online communication plan that will project your person brand in its best light. And you are all set to roll!
To know more details, get in touch with me.
What participants say about Personal Branding Unpacked
Neha Navalakha Gaggar, Soft Skills & Corporate Trainer, Vocational Trainer at Dale Carnegie Training, India
It was wonderful attending Ganesh’s workshop. It was a lively, interactive, and highly practical workshop. The learnings have helped me personally in my journey as well. Ganesh has always been available for guidance & further assistance too. His knowledge of the subject matter is his biggest asset. There is a genuine willingness & urge to share the knowledge and help others build their personal brands, kudos to Ganesh for that. Wishing Ganesh all the very best in all future endeavours.
For more details, write to me at firstname.lastname@example.org or DM me on LinkedIn or Facebook.